Goodwood, England – Rolls-Royce Motor Cars plans to enter the sport utility vehicle business. Though many of the company’s classic luxury cars are bigger and heavier than Chevrolet Suburbans, the new product will be the company’s first foray into off-road capabilities.
Rolls-Royce has promised:
- A car that offers the luxury of a Rolls-Royce in a vehicle that can cross any terrain
- A car that meets our customers’ highly mobile, contemporary lifestyle expectations
- A Rolls-Royce that is as much about the pioneering, adventurous spirit of Charles Rolls as it is about Sir Henry Royce’s dedication to engineering and innovation
- A car that appropriately reflects Rolls-Royce’s brand promise of effortless luxury
- A high-bodied car, with an all-new aluminum architecture
- A unique new motor car worthy of carrying the Spirit of Ecstasy into the future
Rolls-Royce Motor Cars CEO Torsten Mueller-Oetvoes says, “I am confident that this new Rolls-Royce will fully deliver on our brand’s promise of supreme luxury while at the same time being effortless… everywhere. The journey towards this all-new Rolls-Royce begins now and we will keep our customers, enthusiasts and media informed of our progress along the way.”
Source: Rolls-Royce Motor Cars