Carmel, California – Nearly 15 years after entering the full-sized pickup market, Nissan will offer its first single-cab model of the Titan for the 2017 model year.
When it launched the Titan lineup in 2003, Nissan product planners opted for crew cab and king cab models, saying that the overwhelming majority of pickup buyers wanted more seating. The company was targeting high profit margins with the first generation pickup, and more doors typically means higher prices.
However, omitting the single-cab option meant excluding work truck users who buy anonymous fleets of white pickups, a market that Nissan hopes to enter. Single-cab models are scheduled to go on sale in late fall 2016.
“Once we complete the roll-out of all Titan cab, bed, powertrain, and grade level configurations, our all-new Titan family will cover about 85% of the total light pickup marketplace,” says Rich Miller, director of product planning for trucks, SUVs, and commercial vehicles, Nissan North America Inc. and chief product specialist for Titan.
Titan will ultimately be available in a total of three cabs, three bed lengths, three engines, 4×4 and 4×2 drive, and S, SV, SL, PRO-4X, and Platinum Reserve trim levels. The single cab will offer 8ft pickup beds.
Pickups will be offered in a choice of two engines – the Cummins 5L V8 turbo diesel, rated at 310hp and 555 lb-ft of torque; and the 5.6L Endurance V8, rated at 390hp and 394 lb-ft of torque.
“The new Single Cab takes Titan into new territory, bringing the innovative design and bed utility that Titan has been known for to a wider base of commercial use buyers,” adds Miller.
Source: Nissan Motor Co.