Earlier this year, the Detroit Auto Dealers Association announced a “bridge to the future” auto-centric event called Motor Bella, to take place on September 21-26, at the M1 Concourse in Pontiac, Michigan.
The event brings next-generation mobility, vehicle debuts and innovative
auto technologies. Sponsored by the Michigan Economic Development Corporation,
Motor Bella holds a 2-day Automobili-D Technology Display on September 21-22.
Among 30+ tech companies and start-ups showcasing e-mobility, autonomous
driving, smart cities and connected car, The Steering will premiere its Autonomous
Car Shipping Software.
Back in 2019, The Steering founders came up with a radical idea to change a
car shipping experience from what we know it today. Miami-based, women-led
startup aims to manage a full cycle of a car shipping process online. You order
and track a car delivery through The Steering app. No calls are needed. Get
notifications on the app, e-sign documents and authorize a payment. Review.
Repeat.
On the other side of a car shipping process, The Steering ensures an
efficient, regulations compatible, trailer-type loading and navigation tool.
With its patented technology car hauling trucks can pick up available cars on a
route to exclude LTL runs and maximize car load efficiency. The Steering
technology goes beyond a regular auto transportation process, being the
software enabler for autonomous trucking.
The Steering software is currently tested to work for driver-assisted trucks
in Miami. The company enters its capital-raising round in September. The team
of the founders and engineers will travel to Pontiac to showcase The Steering
technology at the Automobili-D event.
Automotive enthusiasts, media and investors are welcome to visit the M1
Concourse, often referred to as an “87-acre playground” to get a
glimpse into the future of the auto industry.